What kind of Christmas cards do you like best? Do you send funny picture cards, religious themes, traditional holiday scenes, or cards that relay your good wishes but tend to not engage any specific sentiment? Whatever your favorite, maybe even a combination of all, an unscientific poll has shown that most people send out between 25 - 100 cards each year. Some send more, some send a few less but, in general, most people send out some sort of holiday greeting at the end of every year.
Why do we do this? Obligation is probably part of it for some of us. Tradition is also a motivator. Sheer love of the act fits in for others. The determinations are often different between men and women. For the ladies, our mother likely sent them out. Our grandmother even did it. Whether we're a businesswoman, a stay-at-home mom, or both, tradition and family history often play a large role. An understanding of the role of communication in good relationships drives many. For men, there may be some of that traditional stimulus but, on the other side of that, men who own a business and have a staff who can help with the task have utilized holiday cards to ensure that the line of communication stays open with that short-but-sweet exchange of period greeting. Sending out holiday cards has been a business practice since the days when each card was selected many months in advance from a fancy, storefront printer, papers were chosen along with font types and ink colors . . . in those days long before we were able to point, select, and click on the choice of our favorite from a line of mass options, from the comfort of our desk chair.
A person who is not personally motivated to send out many cards will still often do so for professional reasons. It makes good business sense. It's another way to nudge that customer or client to remember you. It shows that you remember them. It's friendly and evokes good sentiments, and encourages a clear and more open line of communication.
All sorts of Christmas cards are accessible these days via online printing options. I have found that it's easier and just as economical, with no loss of quality, to satisfy all my printing needs online -- personal and professional. That, of course, includes every possible holiday requirement-not only cards but return address labels, party invitations, and even flyers for specials I may offer during the season. Let's face it. These days, just about anything we may need or want is available to us to purchase online. Why not take advantage of that ease of use? Sit back in the comfort of your home or office, jump online, and visit the best online printers. Compare the styles, pick your favorite, and determine what you want as your sentiment and signature. Then point, click, and pay. Usually within days, your order will show up at your door.
After that, all you'll need to do is address them, stamp them, and put them in the mail. Before you know it... good cheer has been invested for yet another year!
Linda J. Alexander, http://www.myspace.com/lindajalexander, is a Maryland author and copywriter with 5 books and many articles on the market over the 20+ years she's written. She loves 123Print.com for her marketing needs and personal use.
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